Have you ever brought up an idea that you thought was amazing one but didn’t get the feedback you expected from your boss or supervisor? We tend to think that the idea wasn’t so good after all; or that we were just blown off. It might not have occurred to you, but sometimes great ideas are ignored because of the way they are presented.

The idea doesn’t just have to be good, it has to sound good. Other aspects are as important to the success of your idea, as the idea itself.

First, you have to think carefully on how you’re going to present it. The package is as important as the content. You can have a very brilliant idea, but if you just throw it over the table, the results can be different from what you are expecting. Value your work and treat it with all the care it deserves.

Another important thing is to show your idea to the right person. You need to know the best person to help you to carry it out; otherwise you can wind frustrated and discouraged.

Once you’ve picked your target, studying the person is a great way to develop the best approach on the subject. Try to anticipate the possible arguments they could use to challenge you and be ready to respond them. You’ll look more prepared and secure and, as a bonus, you’ll avoid the discomfort of being criticized.

Gathering allies can also be valuable. Show your plan to colleagues and listen to what they have to say. Your initiative will definitely look more interesting if you have more people to back it up and put it in a good word. This is also a great way to test your presentation. Write down all the questions and the points that weren’t so clear to understand, and use it to improve for the next time.

Last but not least, you have to analyze the moment you’re going to introduce it. Your idea has to fit the context. It’s unproductive to present an amazing  thought, that will require a lot of investment, if your company is facing a crisis.

Remember: first impressions are the most lasting. Not often we have a second chance to impress someone, so arm yourself to do the best job possible.