Cyber Monday is probably the busiest online shopping day of the year in the United States. And, as more and more consumers begin to rely on the internet for great deals, gift ideas and savings, there’s a huge opportunity for small businesses to increase their sales.
As we approach Cyber Monday, here are few ways that you can use online marketing to drive sales this holiday season.
The Early Bird Makes The Sale
Black Friday is traditionally the biggest shopping day of the year for stores and retailers. However, in recent years there has been a growing trend of consumers choosing to spend the day after Thanksgiving enjoying leftovers and shopping from the comfort of their own homes.
In fact, last year online spending on Black Friday increased by 15% to a record $1.2 billion as more shoppers opted to battle their way to the couch, rather than through hoards of other bargain hunters.
So, this year, don’t wait until Monday to offer awesome discounts to your customers; start early and get a head start on sales.
Warning: Deadlines Are Much Closer Than They Appear!
Nothing creates a sense of urgency quite like a deadline. And nothing encourages a sale quite like the chance of missing out on a great deal. On Cyber Monday, shoppers go online to buy, not browse; so take advantage of this by offering discounts or promotions that are time sensitive.
For example, make your 50% discount valid until midnight; offer an early bird special that runs from 8am-12pm; or provide a special discount for the first 50 customers. You could even create special offer coupons in advance and push them out through your email and social media channels.
Deals Straight To Your Inbox
Email Marketing is one of the easiest and most effective ways to promote your business this holiday season. But don’t just bombard customers with email; make your campaigns timely, helpful and relevant.
Be creative with subject lines and have a clear call-to-action. Include useful content like special offers, coupons or news about upcoming events; then encourage customers to share it over social media.
Tease customers with details about the exclusive offers you’re running; then direct them to a dedicated landing page on your website to complete the sale.
Whip Up a Social Media Frenzy
Social media is also a great platform to engage your customers with special competitions or contests (Try to #solvetheanagram on our Twitter page) that can help to promote the brand, increase followers and build loyalty.
Use social media to generate interest and highlight any special offers. Platforms like Twitter and Facebook are excellent for engaging with customers and keeping them informed of any promotions you’re running.
Use social media to promote any special offers, events or product giveaways. Grab people’s attention with an exclusive offer coupon, then make it ‘limited time-only’ to nudge customers towards making a purchase.
You might also consider splashing on paid or promoted posts that can reach a lot more people. Promoted posts let you put highly targeted content right in front of your targeted audience, increasing your chances of making a sale.
Connect to Sales Using LinkedIn
LinkedIn isn’t just for connecting with business contacts, either. It has a user base of over 300 million and a vast majority of those will be shopping for gifts this holiday season.
With LinkedIn you can use a lot of the same tactics as Facebook and Twitter. Keep your followers engaged with helpful and relevant content; share useful news or updates and promote any offers that may be of interest to customers on LinkedIn
You could also try connecting with and posting to groups that relevant to your business; or use promoted ads and showcase pages to reach a wider audience and really target your ideal demographic.
We hope these tips help you over the coming days. Wishing you all a happy and prosperous holiday season!