Industry Stuff

Cyber Monday Marketing Tips For Small Business

Cyber Monday is probably the busiest online shopping day of the year in the United States. And, as more and more consumers begin to rely on the internet for great deals, gift ideas and savings, there’s a huge opportunity for small businesses to increase their sales. As we approach Cyber [...]

What Does Your Customer Want? Five Steps to Improve your Sales

What does your customer want? Traditional solutions and sales methods aren’t working like they used to. The price and value of a product is no longer the main decision factor for buyers. According to research conducted last year by The Rain Group, customers are looking for more than just a [...]

The Work-Life Balance: Lessons I’ve Learned From An Axe-Murderer

In November 1980, Jack Torrance and his family arrived at the secluded Overlook Hotel, high up in the Colorado Mountains. Hoping the solitude would help his writing, Jack, an aspiring novelist, had accepted a job as off-season caretaker; ignoring warnings about being snowed in for most of the winter, as [...]

More Content, More Problems: The Struggles of a Sales Rep

Over here at Suntico, the marketing & content guys work very closely with the sales guys. When we're designing campaigns or creating customer offers, the sales guys are always happy to use and promote the content we produce. And we're always happy to hear their ideas and feedback. After all, they're the [...]

Tips On Writing An Effective Press Release

Every business owner knows the importance of advertising and marketing their company. There’s a lot of ways to get your company name out there, but if you’re looking to get media coverage then a press release can be a great way to promote your business. An effective press release can help get [...]

How much company data should you share with your sales team?

How much company data should you share with your sales team? This is a thorny question. Sales reps are notoriously disloyal and are often hired on the strength of the information they bring from a competitor. Yet sales reps are, well, representatives of your company. They should therefore be armed with all [...]

A Question of Time: How Valuable is Time to Small Business Owners?

From sales to marketing, the average small business owner performs multiple roles within their own company so time is often a precious commodity. But how valuable is time to small business owners? And how can they manage it better? A Matter of Time (via Mavenlink)

Is the new Sage 50 Accounting software subscription license a good thing?

Is the new Sage 50 Accounting software subscription license a good thing for you and your business? You are probably aware by now that Sage is moving as quickly as it can to a subscription license model for its Sage 50 Accounting software (formerly Peachtree or Simply Accounting) and Sage 50 [...]

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